Chatfuel pricing & cost
SMBs and social-commerce sellers on WhatsApp, Instagram and TikTok.
Entry price
$69/mo single plan
AI usage rate
Included (fair-use) + Meta per-conversation passthrough on WhatsApp
Free tier
7-day trial
Billing model
flat-tier
Our verdict
A tidy flat price for Meta-channel commerce — just budget the separate WhatsApp conversation fees Meta charges on top.
Strengths
- One simple flat plan
- Strong Meta-channel (WhatsApp/IG/TikTok) focus
- Unlimited contacts
Watch-outs
- Meta charges separate per-conversation fees on WhatsApp
- AI usage is fair-use-capped
- No permanent free tier
Who it's for
SMBs and social-commerce sellers on WhatsApp, Instagram and TikTok. Typically a fit for solo, small teams.
Sources
Chatfuel alternatives
Pay-as-you-go free start ($5 AI credit); Team $495/mo
Powerful for builders, but treat the plan price as a floor — your real bill depends on AI Spend (tokens × model).
ChatbaseFree; Hobby $40/mo
Great for a quick, embeddable site bot — just remember model choice is the real cost lever, not the headline plan price.
CrispFree (2 seats); Mini $45/mo (4 seats)
The cheapest flat entry for a small team — predictable until heavy automation burns through the included AI credits.
Freshdesk (Freddy)From $19/agent/mo
The budget pick on seats, but re-check session pricing — Freshworks quietly 5×'d it, and that's the number that scales.